Transforming for a stronger post COVID-19 future

The COVID-19 pandemic has had a significant impact on organisations all around the world, causing a seismic shift to remote working conditions at an unprecedented scale! Businesses of all sizes have found themselves navigating unchartered waters, scrambling to ensure their systems and processes enable an effective remote workforce to support business continuity in an uncertain market.

Unsurprisingly, the COVID-19 crisis has cast a spotlight on many organisations. Some more digitally advanced have been able to make a seamless transition to remote working, while others are faced with the harsh reality of exposed limitations and areas of operational dysfunction.

Artis Group is no exception. Working in the technology industry, we are well equipped to deploy digital and cloud-based solutions to enable a connected, efficient and productive team while maintaining business continuity for partners and customers. However, in finding a new way of working we have identified weak spots in our own infrastructure.

Those businesses who have put off digital transformation initiatives are facing challenges, being forced to accelerate investment and adoption of digital solutions to survive. Businesses need to take the lessons of this pandemic and use these unprecedented times as a catalyst to digitise and optimise workflow, increase efficiency, improve productivity and strengthen business development.

Alleviate stress on internal systems

If COVID-19 has taught us anything, it’s that cloud is king! One of the most prevalent challenges businesses are experiencing right now is pressure on on-premise, internal systems, plus disconnected employees coping with the work from home (WFH) movement.

Heavily reliant on technology to adapt and maintain their operations, businesses have been forced to stress test their IT systems and infrastructures to ensure they are adaptive and scalable to meet business and team needs.

To work remotely, businesses must allow flexibility around their workload and ensure required software licenses, business systems and connectivity infrastructure are in place. If the load is too heavy for your infrastructure, it can impact your whole IT system affecting information security, connectivity, collaboration and productivity.

Additionally, it may have made sense to use fileservers and emails to share files in the physical workplace, but this is no longer an efficient and viable solution for remote operations. Investigate the components you may need to upgrade now to mitigate the risk of choke challenges in the future.

Off-premise and optimised IT systems are business critical

COVID-19 has propelled digital transformation to the forefront of daily operational productivity, cost optimisation and, security. IT solutions and next-gen technology tools are no longer a luxury, but a necessity.

Businesses that haven’t moved off-premise are feeling the pain of troubleshooting legacy systems and transferring clunky processes, weakening business continuity now and killing resilience in the long term.

Businesses need to implement, shift and strengthen to scaled and adaptable virtual work and telecommuting regimes for nearly all operational processes. Businesses need to build a comprehensive IT ecosystem to enable and empower the business for a sustainable and resilient future.

Connection and conversion in a digital world 

COVID-19 has encouraged businesses to double their engagement levels for impactful connection with existing clients and prospective customers. In fact, this is where your CRM system can really shine.

Without face-to-face contact and physical client meetings, business need a stronger CRM system in place, so client intelligence doesn’t fall through the cracks and break the sales cycle. Implementing a sales enablement system is highly advantageous in doing the heavy lifting, fostering collaboration between sales and marketing teams and harnessing analytics to supercharge content and increase conversion rates.

The way forward

Focus on business impacts rather than solely implementing new systems. Identify the key outcomes you want to achieve through digital transformation and how you want to approach the journey – e.g. in prioritised bites or all at once.

Businesses should consider their approach to the recovery stage of COVID-19 and plot a return to work scenario with their systems to create a new way of operating – determine what might change, what will stay the same?

  • Focusing on strategic business outcomes will ensure that you pull yourself out of this pandemic for the long run and not short-term survival.
  • Organisations need to be proactive and decisive and ensure employees and relevant stakeholders alike are aware of the strategic moves your company is making.
  • Our research and expertise has shown time and again, businesses who have transitioned to off-premise solutions with strong IT solutions in place have thrived.
  • Organisations need to ask themselves, “are we prepared for COVID-20?”, to prove they have the adaptability to face, fight and conquer amid market unrest.

No one knows what the future holds, but businesses can implement optimised and integrated systems to mitigate risk, support business continuity, sales performance and strengthened resilience for a long-term outlook. 


Michael O’Sullivan

Commercial Director,  ARTISGROUP